Instructor(s)

Lean Agile Sales Chief Methodologist Gerardo Osorio

In the late '90s, I spearheaded tech projects in Mexico before relocating to Europe to expand operations for multinational tech companies across various continents. With extensive experience in leading B2B tech sales teams, I adopted Lean-Agile methodologies to simplify intricate sales processes. As MH Services' co-founder and a board member of the consultancy innovation, I work with various stakeholders to facilitate Lean Sales in diverse IT sales fields. We've crafted a lean sales transformation framework to optimize sales pipelines and boost revenue. My consulting prowess spans Lean sales, digital product business models, revenue growth for global business expansion, and B2B sales team management. Lean methodologies have been instrumental in swiftly identifying problems, validating market fit, and evaluating revenue model scalability. Recently, I've focused on co-creating a Revenue Transformation Framework, offering a clear understanding of moments from product conceptualization to sales generation under Lean methodologies. This practice conglomerate results from our own businesses and global clients, providing agile outcomes for an increasingly demanding consumer market.

Lean Agile Sales & Marketing Evangelist Eduardo Muñoz Luna

For the past five years, I've specialized in creating global expansion strategies for B2B companies in the digital sphere. We support our clients at all stages - from ideation and validation to team assembly and business scaling. Companies usually approach us when they have a new idea, are looking to globalize a locally successful concept, or need to turn around an underperforming initiative. My team and I are adept at conducting digital validations, data-driven marketing campaigns, and market research. We also help clients build their dream teams and tailor their business models for their target markets. As a data-driven marketing expert, I've managed over $1.7M in ad spend, consistently delivering an impressive ROAS of 9x-20x, with a keen focus on meaningful conversions rather than vanity metrics.